Seth Rogen launching Houseplant, his own cannabis brand - Global News

Pineapple Express star Seth Rogen and screenwriter Evan Goldberg have teamed up with Canopy Growth Corp. to launch a Toronto-based Canadian cannabis brand called Houseplant.The Vancouver-born actor and the Canadian screenwriter with whom Rogen collaborated on the stoner film co-founded the Toronto-based company along with “other great friends and colleagues.”Story continues below“We have been working on this quietly for years and seeing everything come together is a dream come true,” Rogen said in an emailed statement.READ MORE: The Vancouver Aquarium now has an octopus named after Seth Rogen“We could not be more passionate about this company and are dedicated to doing everything the right way. It is extremely important to us to treat cannabis with the reverence it deserves. What a time!”Houseplant said Canopy acquired 25 per cent of the business, and invested working capital, but would not disclose any further financial information.Rogen and Goldberg are the business leads of the company, while Canopy in its role as venture partner is providing the facilities, expertise and infrastructure to grow cannabis.“We have been getting to know the Houseplant team for quite a while now and continue to be impressed by their understanding of the cannabis consumer, attention to detail, and drive towards their vision,” Canopy president and co-chief executive Mark Zekulin said in a statement.READ MORE: Seth Rogen cancels SiriusXM interviews in protest of Steven Bannon’s radio showRogen, who has also portrayed pothead characters in films such as Knocked Up and the 40-Year-Old-Virgin, is not the first celebrity associated with cannabis to dabble in the pot industry.Tommy Chong, one half of the Cheech & Chong comedy duo, has a line of medicinal cannabis products called Chong’s Choice, available in certain states where legal. In late 2017, director and actor Kevin Smith and actor Jason Mewes — better known as their stoner movie characters Jay and Silent Bob — entered into a brand licensing agreement with Hamilton, Ont.-based cannabis company Beleave Inc. to develop strains. And in 2016, rapper Snoop Dogg struck a deal with Canopy to grant the licensed producer the exclusive right to use certain content and brands such as Leafs By Snoop.WATCH BELOW: Meet Seth Rogen’s eight-armed namesake

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March 27, 2019 at 10:44PM